What is Influencer Marketing?
Considered to be the new kid on the block, influencer marketing takes the old concept of celebrity endorsement, and uses it in the modern day world of content marketing.
Do I even need influencer marketing?
Influencer marketing is all about connecting social media influencers with brands. Bloggers, vloggers and the Instagram famous are just a few of the influencer types out there. These guys have a large following often in a particular niche where they have a certain pull over the buying decisions of others.
No matter what industry you work in, there’s an influencer out there for you. Influencer marketing allows you to put your products or services directly in front of your perfect audience. These influencers have spent time and energy on cultivating a loyal following, and if you work with the right one, then that’s direct exposure to people already lined up to love you.
Let us hit you with some facts:
Did you know that 84% of companies plan on partnering with a social media star in the next year as part of their marketing? Collaborating with a digital influencer is also now considered to be one of the most effective and trusted ways for companies to reach out and connect to customers. And now 67% of marketing professionals use influencers as part of their content strategy.
Why use CUE Marketing?
Some more facts for you; 68% of marketers have admitted that finding relevant influencers for their campaign is the biggest challenge they face. And that’s why you should work with CUE Marketing. Our PR experts have fantastic connections and strong relationships with influencers across a whole world of niches, so we’re sure we can find the perfect partners for you. Let us use the power of influencers to send your brand to new heights.
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