What is remarketing?
Not every shopper converts straight away. There are plenty who do, but the vast majority of shoppers often take some time to go away and think about their purchase, or they get distracted and click away, or they want to check out the competition. And if you’re looking for a way to re-entice those customers back to you, then remarketing is the avenue you need.
Have you ever been browsing a website for any product – it could be shoes, a holiday or even a new TV – and then later on you see an advert for that exact same product on a different website or social media? That’s remarketing.
Remarketing allows businesses such as yourselves to identify potential customers who have dropped out of your sales pipeline, and re-engage with them. That could simply be a friendly nudge about the holiday package they were looking at, or a 10% discount code for their abandoned shopping cart. It’s an incredibly clever way of getting customers who were almost there to return and cross that all important finish line.
When remarketing is done right, and when it’s combined with a variety of different targeting options, you can start to see impressive click-through-rates and conversions. But for that you need somebody who knows exactly how it works, which is why you should work with a specialist remarketing agency.
Let’s talk more about your remarketing needs. Get in touch with our friendly team today.
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