In 2017, CUE Marketing won the contract to handle all marketing and PR services for Manchester Hall. Not only that, but the team was also enlisted to assist with providing interior design services during the Hall’s multi-million pound refurbishment project.
On November 2nd, Manchester Hall officially opened with an exclusive VIP event that included entertainment from Manchester DJ Graeme Park, a Philip Armstrong fashion installation, and a catwalk show by House of Fraser. Our team organised the event to be sponsored by names such as Ciroc, Springback, Philip Armstrong, Cue Marketing, Universal, Scene My Event, Tanqueray 10, Buffalo Trace, Moet Hennessy, and House of Fraser. More than 550 guests were in attendance.
CUE Marketing organised an awareness campaign to raise the profile of Manchester Hall. This included print advertising in both local and national magazines and many special features to highly the new brand.
This campaign results in a 246% increase in awareness for the business over a 4 month period. And it had a total reach of more than 596,000 people across multiple wedding and lifestyle magazines – the perfect audience for Manchester Hall’s relaunch.