CUE Marketing provided a number of specialist services to Ikon Furniture, an office furniture designer based in Manchester city centre.
Along with designing and managing their new website and handling their social media accounts, our team also produced a variety of unique designs for print services. We also created branded stationary which we incorporated into their showroom launch, and provided professional photography to show off their finished products.
Our team also ran and managed a PR campaign for the company’s new showroom launch, and achieved a campaign reach of 9,837 from appearing in the industry leading Mixology magazine.
The campaign goals were to build brand awareness for Ikon Furniture, and grow their social media following. This involved an idea to launch a competition to win a chair design and created by the company. During the three months that this campaign ran, which included crafting tweets that targeted interior designers, and the hospitality and leisure industry:
- Followers doubled on Ikon’s Twitter account
- Brand awareness was increased by more than 50%