Cheshire West and Chester Council appointed CUE Marketing to enhance the marketing of the scheme with the production of the marketing tools for the initial first and second stage marketing.
The marketing strategy and process of development was implemented to ensure a number of key objectives were met.
As part of this commission, the theme of the Barons Quay marketing was to be changed/updated. This meant a rebrand of the style of marketing for Barons Quay. The new theme was to flow through all of the marketing tools. CUE Marketing developed a strong strategy for works undertaken.
As part of the rebrand of marketing, hoarding was designed by CUE Marketing implementing Odeon’s brand to the design. Steve Lavelle, Construction Projects Director, Odeon said “The hoarding at ODEON Barons Quay is fantastic. The design by CUE Marketing gave impressive results as it seamlessly blends in with the architecture of Barons Quay.”
During a local event in Northwich, CUE took the opportunity to increase Barons Quay’s database and awareness by including Odeon in a push for E-Newsletter sign ups from local residents of Northwich. This campaign resulted in 50% increase in E-Newsletter sign ups for Barons Quay.
Events organised by CUE Marketing increased footfall by 20% at the shopping centre as well as positive results on social media including increase to the website of 174%, 106% increase in Facebook likes and 154% increase in social media impressions.