Cheshire West and Chester Council appointed CUE Marketing to enhance the marketing of the scheme with the production of the marketing tools for the initial first and second stage marketing.
Cheshire West and Chester Council awarded CUE Marketing the contract for full branding of the Barons Quay shopping centre when it was still in the early stages of development in Northwich.
Later the contract for full marketing services was also awarded to CUE which included Digital PR, CGI Photography, Event Management, Social Media Management as well as Drone Photography, Filming, Signage, Wayfinding and extensive Hoarding.
Barons Quay is a newly developed shopping centre, which will be a thriving retail and leisure quarter that enhances the town centre of Northwich, as a place where people can visit, eat, drink, shop and enjoy themselves.
The marketing strategy and process of development was implemented to ensure a number of key objectives were met.