Tweeting For Business Success

October 26, 2018

Twitter has exploded in recent years. And it is no longer just a place for people to share what they had for breakfast. It is a strong and legitimate platform on which to grow your business. But if you’re a bit of a novice when it comes to using social media for business, then it can be tricky to know where to start and how to use it properly. Never fear, we’re here to get you started.

1. Have a strong profile

First things first, before you actually get to the tweeting stage, it’s important that you do everything you can to make your profile strong and effective. This may sound simple, but it’s an essential step to engaging with your audience.

Make good use of Twitter’s customer profile background as this can be used to provide more details about your business, as well as making the profile itself look a little snazzy. Don’t leave the background image blank, whatever you do.

Next comes the profile description. You only have 160 characters available here so it’s important to be concise but to still get all the relevant information in there. Don’t forward to include relevant keywords for your business – for when people use Twitter’s search function – and a working link back to your website.

2. Don’t be a robot

You’re a busy person, we understand that. And social media really is a full time job and then some, so we understand why you may want to automate some of your tweets. Automation comes in handy if you’re launching a new product, offering a discount or just sharing your latest blog post. But you don’t want to rely on automation completely.

Carve out time in your day – if social media is just one your many responsibilities – where you post content naturally and organically and engage with your audience. More on this next. Being organic with your tweeting allows you to react in real time and talk about what’s happening and respond effectively.

3. Engage with your audience

One of the biggest mistakes that brands of all shapes and sizes do is failing to interact with their audience. Whether it’s huge multinational brands or smaller independent start-ups, Twitter is there to allow people to engage with one another, so make sure you use it that way.

If a customer tags you in a tweet, ‘like’ it and drop them a reply with something friendly and engaging. You could even leave it open ended to encourage a two-way conversation.

4. Embrace the negative

Let’s be honest here, you’re going to get some not-so-nice comments every once in a while. But trust us when we say that that’s ok! It’s important not to ignore negativity or complaints when they come your way, otherwise you’ll actually come across looking worse.

If someone does complain about you on social media, embrace it with grace and dignity. Apologise for whatever has happened, get to the bottom of the problem and fix it. Remember that social media is a public forum, so other customers and potential future ones will see any interactions between you and others.

5. Don’t just talk shop

Constantly talking about your business and products or services isn’t interesting, let’s face it. While it’s perfectly fine to mention what you do, if it’s all you talk about then you’re probably going to notice your follower count dropping. Whereas we want to see things go in the opposite direction.

There’s nothing wrong with getting a little personal. We’re not suggesting you share your deepest darkest secrets with strangers on the internet, but try and write about popular things to get your audience to pay attention. That could be getting involved with a live tweeting session when the Great British Bake Off comes on,or it could be as simple as sharing other people’s tweets and jumping in on existing conversations. People are more likely to pay attention to the serious things you put out there when you act more like one of the gang.

6. Be visual

Humans react so much better to pictures and videos than they do to text on its own, so make it a priority to add images, GIFs and clips to your tweets. Don’t worry it doesn’t have to be all of them! But adding rich media that is related to your products or services can really help to boost audience engagement, especially if you’re a little clever and witty at the same time.

What’s even better is that Twitter now allows you to add a visual without it eating into your character count. Hashtag win.

Written by
Rafi Bitchakdjian

With more than 8 years experience in offline & online advertising, Rafi joins Cue as Head of Social to run the teams day to day and implement paid and organic social strategies across the board for all clients.

Having worked with some world renowned brands on large scale advertising in the UK & abroad, he is able to bring a wealth of knowledge and insight in multiple industries including e-commerce, hospitality, luxury and more.