What is affiliate marketing?
It may be a fairly new arrival on the digital scene, but affiliate marketing has taken off and shows no sign of slowing down. With the rising number of bloggers and social media influencers, there’s never been a better time to hop on-board the affiliate train.
Essentially, affiliate marketing is a form of performance-based marketing where online retailers pay commission to other websites for driving traffic and sales through referrals. In its most basic form it’s an old marketing tool, but the expanding digital world has transformed it into something completely new.
For example, you are browsing a website and read an article about shoes. You click on one of the links which takes you to the retailer’s website, and from there you make a purchase. Now the website you originally visited will receive commision from that sale.
On the other side, as a retailer, you pay others a small percentage in return for driving traffic to your website. You only pay them based on how much traffic they give you. So it’s a win-win.
How does affiliate marketing work?
Anyone with a website can sign up to be part of an affiliate marketing scheme. It’s incredibly popular among bloggers as it allows them to slowly build up a form of income. All they have to do is embed links to your products in their content.
There are plenty of benefits of using affiliate marketing and very few drawbacks. You only pay when a sale is made, it’s additional exposure even if a purchase doesn’t take place, and you are fully in control of the entire process. It’s incredibly easy to track and measure, so you can always be sure you’re gaining maximum ROI.
Our experts have a very hands-on approach to affiliate marketing. We use real-time technology to react to even minor changes in your campaigns to ensure your budget is being spent in the best way possible.
If you have sales targets that need to be met, affiliate marketing can help get you where you need to be, so why not get in touch to start today?
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