Considered to be one of the city’s best kept secrets, Manchester Hall is a former Freemasons’ building based on Bridge Street, right in the heart of the hustle and bustle. Up until recently, the Hall was a little neglected, but in 2017 it underwent a multi-million pound refurbishment from top to bottom, with a lavish interior designed by Percy Scott Worthington, and stunning furnishings and decorations provided by locally-based Ikon Furniture. Now no longer a forgotten building, it’s now a venue steeped in history and mystery with a unique interior that nods back to the time of the Freemasons while embracing future contemporary style. Manchester Hall is now considered to be one of the city’s premier venues for weddings, conferences, events, parties, fashion shoots, dining and so much more.
On November 2nd, Manchester Hall officially opened with an exclusive VIP event that included entertainment from Manchester DJ Graeme Park, a Philip Armstrong fashion installation, and a catwalk show by House of Fraser. Our team organised the event to be sponsored by names such as Ciroc, Springback, Philip Armstrong, Cue Marketing, Universal, Scene My Event, Tanqueray 10, Buffalo Trace, Moet Hennessy, and House of Fraser. More than 550 guests were in attendance.
CUE Marketing organised an awareness campaign to raise the profile of Manchester Hall. This included print advertising in both local and national magazines and many special features to highly the new brand.
This campaign results in a 246% increase in awareness for the business over a 4 month period. And it had a total reach of more than 596,000 people across multiple wedding and lifestyle magazines – the perfect audience for Manchester Hall’s relaunch.