Cheshire West and Chester Council appointed CUE Marketing to enhance the marketing of the scheme with the production of the marketing tools for the initial first and second stage marketing.
The marketing strategy and process of development was implemented to ensure a number of key objectives were met.
As part of this commission, the theme of the Barons Quay marketing was to be changed/updated. This meant a rebrand of the style of marketing for Barons Quay. The new theme was to flow through all of the marketing tools. CUE Marketing developed a strong strategy for works undertaken.
During a local event in Northwich, CUE took the opportunity to increase Barons Quay’s database and awareness by including Odeon in a push for E-Newsletter sign ups from local residents of Northwich. This campaign resulted in 50% increase in E-Newsletter sign ups for Barons Quay.
Events organised by CUE Marketing increased footfall by 20% at the shopping centre as well as positive results on social media including increase to the website of 174%, 106% increase in Facebook likes and 154% increase in social media impressions.
We were asked to take drone filming of the site at Barons Quay to show the development of the site. Please see the video link which is added to the Baron Quay website every month.
Fly through animation
A Fly Through Animation has been produced for Barons Quay as developments have been progressing & plans have been visualised for the public to see.
It’s a great way for construction plans to be put into perspective for any project and to also build up excitement as a first look into what Barons Quay will look like when completed.