As we know, social media is one of the fastest changing industries out there.
Here are some social media trends that may dominate 2017.
1. Social Messaging
More and more brands are now realising the benefits of social media messaging. You can now click on an ad where it takes you directly to online chat with a brand. This means even more brands are aiming to make a presence on social media. According to a recent article, WhatsApp, Facebook Messenger, Viber and WeChat together have more users than the big networks: Facebook, Twitter, LinkedIn, and Instagram.
Facebook has now integrated 'Chatbots' within Facebook Messenger. This allows businesses to communicate with their customers. Chatbots help businesses improve customer service by quickly responding to comments and questions.
3. Augmented Reality
Mark Zuckerberg has already stated that Facebook is experimenting with augmented reality. So expect most brands to start jumping on the bandwagon!
In 2016, the Snapchat selfie lenses brought the idea of AR into the social sphere. Likewise, the app 'Pokemon Go' turned into a worldwide AR sensation.
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