Instagram is now debuting 'full screen' ads in its new popular feature.
Starting on Wednesday, Facebook-owned Instagram will test ads in stories from more than 30 global companies such as Nike, Coca-Cola and Netflix.
In the foreseeable future, Instagram plans to extend the ability to all advertisers.
Since the launch of 'business profiles', users can now track their analytics in terms of reach and impressions.
According to a recent report, the Instagram stories feature now has 150 million daily users, up from 100 million daily users three months ago.
We believe Instagram stories can help create brand awareness, whilst also allowing employees to have a little fun!