Why Are More Brands Using Snapchat

You've certainly used Facebook, Twitter and Instagram, but have you ever considered Snapchat to market your brand?

According to Bloomberg, Snapchat's daily video views grew by a massive 400% from May 2015 to May 2016. If this year-on-year growth continues, the app may surpass billions of daily views by 2017. Further studies reveal that Snapchat's largest demographic audience ranges between 18-24. 

Obviously, Snapchat isn't for everyone. If your a B2B business, using Snapchat may not be your best bet. However, if your target market is that of a younger generation, Snapchat may just be the best tool for you!

Over the last year, we known that many businesses have taken to Snapchat such as Coca-Cola, Cosmopolitan, Mashable, BuzzFeed, MTV, Daily Mail and more.

So what are businesses using Snapchat for? According to a recent article, brands are using the platform for contests, new product sneak peaks, coupons, behind the scenes, new team member introduction and targeted videos.

HOWEVER, with the new Instagram story feature, who know's what the future of Snapchat will be?