Snapchat is taking steps to replace another iconic consumer device: the television.
TV designed for your phone - the ultimate step-up in technology?
Snapchat has been laying the groundwork for a bigger push into TV for a while - watch out Netflix!
Snapchat's ever-changing content strategy is partnering with networks to develop entertainment programming.
To attract external producers to the app, Snapchat is now being included in coverage updates from lead talent agencies like WME (Source: Digiday).
The company has already pressured some of its partners, like MTV, to develop Snapchat specific shows. On Sunday, a PBS documentary series, POV, will debut its first of two six-minute documentaries shot for Snapchat.
Lets see how it goes!