Snapchat unveils its latest project, but what is it?
Snapchat has recently rebranded itself as Snap Inc.
The Venice-Beach based company has reinvented itself to reflect its new direction as a "camera company".
Snap, which has 150 million daily active users is forecast to reach nearly £773m in global advertising sales in 2017, according to a recent report by eMarketer.
The company will now sell spectacles in three colours (black, teal or coral), for approximately $130 (£100), and is significantly cheaper than other virtual reality products, such as Google Glass.
We look forward to seeing the product develop!