Are Brands Taking Advantage Of Instagram's New Feature?

Is Instagram's new story feature more appealing to brands than Snapchat?

Instagram's newest feature allows users to share "Stories", which provide a new way of sharing updates that expire within 24 hours.

Interestingly, nobody is denying the similarity of both concepts. 

According to recent articles, marketers already prefer Instagram's new story feature in comparison to Snapchat. 

So, why is this? Snapchat, although a valuable tool for marketers, is considered less user-friendly when it comes to calculating return on investment.

Well, they say imitation is the sincerest form of flattery!