6 Business Instagram Post Ideas For When You’ve Run Out

April 24, 2018

Did you know that Instagram has 800 million active users? How about that 65% of those aged between 13 and 24 regularly interact with businesses on the platform? Or that Instagram posts by businesses receive 58% more engagement than Facebook? If you’re not already using Instagram, those stats make a pretty convincing argument.

But with everything else going on in your business, we understand if things start to slow down after a while. And nobody wants to repeat themselves. So here’s a few content ideas to keep your social media going strong.

1. Product posts

A bit of a no brainer, right? If you’re selling something then, of course, you’re going to want to show your audience what you can give them.

But there’s an art to it. Instagram is all about the visuals, so you’ve got to get creative with your product photos. If you’ve got a brand new product launching or a collection dropping soon – a fantastic teasing photo series, by the way – these are the best to showcase your offering. Avoid over-selling with your text; let your pictures do the talking.

2. People posts

Doing business has changed so much over the past decade, even the past few years. Before the internet, emails and social media, people would get to know those they were doing business with the old fashioned way – face to face, or at least over the phone. Sometimes it’s easy to forget that there’s a real person behind those emails.

Instagram gives us the perfect opportunity to do just that. Give those email signatures a face and show off the people who work with you. Don’t forget those captions, and really tell a story.

3. Behind the scenes posts

It doesn’t matter whether you’re an up-and-coming Etsy shop who carefully handmakes each and every one of your products, or a service provider like us, behind the scenes shots offer a glimpse into a different world for your customers. People love to see what’s really going into making your products or creating your services, while it still fits in with your brand image.

4. Tips posts

People love tips, and there’s a reason for that. These little nuggets of information are incredibly easy to digest and we can action them in an instant – you know what we mean. Share a great tip and people will remember it and pass it on.

5. Giveaway/competition posts

Regardless of the platform – it could be Instagram, Facebook or Twitter – people absolutely love to get involved with the opportunity to win some free stuff. Instagram gives you a whole range of options for hosting a competition. You’d start by posting a photo (of course), and could ask followers to repost it with a particular hashtag, post their own photo in response, or tag friends in a specific post.

6. Quote posts

If there’s one thing people love more than tips, it’s an inspirational quote or two. Good quality quotes that relate to your business or your industry will always go down well with your audience, but don’t worry, you don’t have to come up with the quotes all by yourself.

It’s time to meet your new best friend in Pinterest. Here you’ll find a whole manner of quotes, sayings and speeches to suit any occasion. Just don’t steal the images. Make a note of who said what and create an image yourself. Some subtle branding wouldn’t go amiss either.

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Written by
Rafi Bitchakdjian

With more than 8 years experience in offline & online advertising, Rafi joins Cue as Head of Social to run the teams day to day and implement paid and organic social strategies across the board for all clients.

Having worked with some world renowned brands on large scale advertising in the UK & abroad, he is able to bring a wealth of knowledge and insight in multiple industries including e-commerce, hospitality, luxury and more.